For over a decade, Roo has been successful in his social media reach. Starting with winning a World Championship with his adopted Pit Bull, then having numerous television appearances after winning the Incredible Dog Challenge, to having a Senior Editor at Sports Illustrated publish a best-selling book about his dog (Wallace), to rescuing one of the dogs (Hector) from Michael Vick's infamous pit bull fighting ring, to having his dog's birthday video hit over 10 million views on YouTube, to starting a Non-Profit Foundation to improve the life of dogs, and then becoming a top competitor through 6 seasons on NBC's hit show American Ninja Warrior, Roo Yori has used his media appearances and fame simply to inspire others to ADOPT A DOG.